Learning to Crawl Before We Walk

There’s a lot of pressure in business, especially in fashion, to sprint straight to the finish line. Big launches. Endless drops. Loud announcements. But the truth is, sustainable brands aren’t built by skipping steps. They’re built by learning to crawl before we walk.

At the heart of our workwear brand is a commitment to doing things right, not just fast. We’re building for tradeswomen who show up every day, work with their hands, and expect their clothing to work just as hard as they do. That means slowing down when it matters, listening closely, and laying strong foundations before expanding.

One of the questions we hear most is about tees, specifically feminine-colored, 100% cotton t-shirts. We want you to know: we’re working on it. Thoughtfully. Intentionally. Fabric sourcing, fit, durability, colour longevity, these details matter, especially when we’re creating workwear meant for real job sites, not just good lighting. Before we release anything, it has to meet our standards and yours. That’s us crawling with purpose, so when we walk (and run), we do it well.

This season also carries deeper meaning for us.

Our founder celebrated her birthday on January 9th, a moment that coincides beautifully with where we are as a brand. In numerology, this year marks Year 1, the beginning of a new cycle. A year of rebirth. Fresh starts. Planting seeds that will grow over time.

We feel that energy strongly.

Year 1 isn’t about perfection. It’s about intention. It’s about showing up, learning, refining, and trusting the process. Just like on the tools, mastery doesn’t happen overnight, it happens through repetition, patience, and respect for the craft.

Thank you for being here at the beginning. Thank you for growing with us, believing in the vision, and understanding that strong things are built step by step.

We’re crawling now, and we promise, it’s leading somewhere powerful.